THE GRAND OLD FASHIONED
Sam Heard Sam Heard

THE GRAND OLD FASHIONED

Suntory Global Spirits owns and produces Old Grand-Dad Bourbon Whiskey, which is distilled at the Jim Beam distillery in Clermont, Kentucky. For those of you interested in provenance, Suntory Holdings acquired Beam Inc. in 2014. I’ve been using Old Grand-Dad Bonded for my Old Fashioned since 2017. I love the 63% corn, 27% rye, and 10% malted barley mash bill because I think it stands up well to dilution.

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got a minute?
Sam Heard Sam Heard

got a minute?

Behind the idea that pretty packaging and on-trend marketing slogans sell products lies a mountain of evidence that what our customers purchase, deep down, really isn’t the product we’re pushing. Not really. The real product, what’s actually being sold, whether we know it or not, is rarely what meets the eye.

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The King’s Peach
Sam Heard Sam Heard

The King’s Peach

Modern bartending has grown under the watchful demand for complete mastery of prohibition era techniques incorporating trends propagated over the circus of social media. And that, my friends, is a GOOD thing.

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Goliad
Sam Heard Sam Heard

Goliad

Collected notes from the travels of a child.

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Ship’s Log
Sam Heard Sam Heard

Ship’s Log

A black hole raging in the center of the galaxy is directly connected to chains of atoms vibrating in the tips of your fingers. Invisible ripples shape destinies over utterly vast distances. How do the things we remember remain?

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convention
Sam Heard Sam Heard

convention

This story doesn’t end with a hero riding off across a horizon into the setting sun. Not that type of convention. Keep reading. You’ll see.

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coleridge’s mariner
Sam Heard Sam Heard

coleridge’s mariner

I spent a lot of my time in school writing about strange and wonderful connections between authors who lived just far enough apart in time that they could not have possibly known one another. Nonetheless, they seem to have shared specific ideas, if not solely through their work.

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POKE SALAD
Sam Heard Sam Heard

POKE SALAD

I’ve written poems about my grandfather since I took up writing. This one is the closest to the truth I may have come when I wasn’t dreaming.

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ARTIFICIAL INTEL
Sam Heard Sam Heard

ARTIFICIAL INTEL

Researchers are starting to unravel one of the biggest mysteries behind the AI language models that power text and image generation tools like DALL-E and ChatGPT.

For a while now, machine learning experts and scientists have noticed something strange about large language models (LLMs) like OpenAI’s GPT-3 and Google’s LaMDA: they are inexplicably good at carrying out tasks that they haven’t been specifically trained to perform. It’s a perplexing question, and just one example of how it can be difficult, if not impossible in most cases, to explain how an AI model arrives at its outputs in fine-grained detail.

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CalatravAi
Sam Heard Sam Heard

CalatravAi

Spanish Architect, Santiago Calatrava, is known internationally as one of the greatest living designers of public spaces. If you’ve ever been to Dallas and come toward Deep Ellum from Oak Cliff, you’ve seen his work. We thought it would be fun to ask an artificial intelligence to consider his work and design a concept for a new international sporting arena.

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a CONVERSATION with a machine
Sam Heard Sam Heard

a CONVERSATION with a machine

I was the among the first generation of children in the United States to have been raised with a computer as a tool. As a 7th Grader at North Little Rock’s Central Junior High School, my Algebra teacher, Mrs. Havlin, introduced me to lab with a few Apple IIe’s. Then I watched “War Games.” Suffice it to say, I’ve, been dreaming of this day since the early 80’s. This morning I sat down with Chat GPT for the first time to “test” it. And while I feel it is quite obvious in what follows that I am dealing with an algorithm trained on a very specific set of language and data, it is also quite clear that I am being reintroduced, almost as a child again, to what strings of code and hardware can become. And I remain, as always, smitten. There is a ghost in the machine.
And everybody knows it.

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